Cognizant Accelerator
leadership, content, visual designIn mid-2017 Cognizant created an internal digital product
incubator and called it Accelerator. Here, select product ideas are run through a 12-week program
of research, validation and prototyping. This culminates with a Pitch Day where
the ideas and prototypes are presented. Leadership then chooses
which move on for further funding and development.
In the Accelerator, I started off as a lead product designer. After some success with my first set of startup projects, I was promoted to design team manager. Over the next 12 months, we grew the design staff from 3 to 10 hiring UX designers as well as UX researchers.
Along with hiring, I was charged with building a UX design program complete with a design process and an underlying philosophy. The journey has been enlightening and epic.
Below is a graphical representation of Accelerator’s first iteration. Many have contributed and, though I often was quite hands-on, I ultimately can only take credit for facilitating the magic.
In the Accelerator, I started off as a lead product designer. After some success with my first set of startup projects, I was promoted to design team manager. Over the next 12 months, we grew the design staff from 3 to 10 hiring UX designers as well as UX researchers.
Along with hiring, I was charged with building a UX design program complete with a design process and an underlying philosophy. The journey has been enlightening and epic.
Below is a graphical representation of Accelerator’s first iteration. Many have contributed and, though I often was quite hands-on, I ultimately can only take credit for facilitating the magic.
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Identity Development
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Process & Philosophy Development
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Culture Cultivation
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Credits
Brad Ambrose: illustrationAlyssa Resse: copy & design
Lisa Scala: design & research
Joe Valley: photography
...the entire team from this period in history