About Cognizant Accelerator

In mid-2017 Cognizant created an internal digital product incubator and called it Accelerator. Here, select product ideas are run through a 12-week program of research, validation and prototyping. This culminates with a Pitch Day where the ideas and prototypes are presented. Leadership then chooses which move on for further funding and development.

In the Accelerator, I started off as a lead product designer. After some success with my first set of startup projects, I was promoted to design team manager. Over the next 12 months, we grew the design staff from 3 to 10 hiring UX designers as well as UX researchers.

Along with hiring, I was charged with building a UX design program complete with a design process and an underlying philosophy. The journey has been enlightening and epic.

Below is a graphical representation of Accelerator’s first iteration. Many have contributed and I can only take credit for providing guidance.


Design Team Manager


Team Leader, Program Manager, Creative Director 


Cognizant Accelerator


Design: Brad Ambrose
Design & Copy: Amalie Barras
Design: Caleb Joyce


Design: Lisa Scala
Copy: Rachel Flemming
Design & photography: Joe Valley


Design & Copy: Alyssa Resse

      Work     About